With more content and tech-enabled means of brands being distributed and targeted, there are more opportunities than ever to connect with audiences in exciting, dynamic and purchase-able ways. With only 15% of all brand assets tested in our report measuring as truly distinctive, it is not an exaggeration to say that the marketing industry is facing a crisis of identity. Only then can brand awareness, image, consideration, preference, penetration, frequency and all conversion to purchase measures, flow.
“The first job of branding is to make sure your brand is recognised as uniquely and unmistakably you. Everywhere.” Bringing a combined 80 years of expertise in understanding, analysing and creating great brands, the report provides brand owners, strategists, and creatives alike with a better understanding of the importance of distinctiveness in marketing today. The App supports EVERYWHERE’s Intelligent Routing platform, leveraging the most efficient network for communications back to the EVERYWHERE Hub.LONDON-( BUSINESS WIRE)-The multinational market research and consulting firm Ipsos and global branding agency Jones Knowles Ritchie (JKR) have launched a new report titled, “Be Distinctive. When paired with an inReach® device by Garmin®, the App extends communication and team tracking globally. Users in distress can activate a two-step SOS mode to summon emergency assistance anywhere in the world. In addition, the App provides chat with internal users (other App users as well as EVERYWHERE Hub users), as well as global text and email for external individuals. The App provides EVERYWHERE customers individual and team situational awareness via a mapping overlay. The App operates in standalone mode in Wi-Fi or cellular environments, or it may be paired via Bluetooth with the inReach® Mini, Mini 2, Messenger, SE+, Explorer+, or GPSMAP 66i to provide global connectivity and communications. The EVERYWHERE Secure & Encrypted App is purpose built for enterprise and government entities with employees on the go.
Consumers: Please download the Earthmate® app by Garmin®.
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